It’s not surprising that a chef gets confused when he asks a customer if he likes the food and gets a no answer. And yet this can happen when João Teixeira Gomes goes to a restaurant. Understand: it is neither antipathy nor arrogance. But on the contrary. What moves João is to help others to do better, to fall back on the talent that he suspects in them and that they sometimes do not express optimally. What drives it is the generosity and the pleasure of knowing later that it helped make something better.